Since 1963

Copyright © 2018  Jin Sen Hong (1971) Sdn. Bhd. (111498-P) All Right Reserved


We are a company established in 1963, located in the land of the Hornbill in Borneo. We were the first company in our area who have imported goods directly from China via Hong Kong, during that time Malaysian were not allowed to visit China. Goods imported were dried or salted food products, canned food, fresh vegetable, Apple, kitchenware, textile etc.


We started from a small rented shop, then moved to our own shop and later to our own standalone warehouse. We are now having a 30,000ft warehouse with modern racking and forklifts. We have our own trucks and delivery team to continuously deliver orders to our customers. We distribute Dutch Lady Milk product from FrieslandCampina, the world best lighters “Cricket Lighter”, household cleaning products, our own brand of premium rice stick from China.


Our customers ranging from Wholesaler, Convenience store, Small retail shop to Hypermarket.


Our mission is to maintain a high standard warehouse, to provide on time delivery and efficient service to our customers. Improvement is our daily mission, we will change and improve at any time to achieve better performance and to serve our customer better.


We are looking forward to add more quality product to our product range.


Jin Sen Hong (1971) Sdn Bhd

Kuching, Sarawak, Malaysia